POWZ
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POWZ *
Passion Project
Personal
2026
POWZ, winter apparel inspired by the feeling of fresh snow ‘pow’, smooth, weightless and free. Bringing that feeling into the slopes through loose silhouettes, expressive graphics and a raw visual language influenced by graffiti and underground culture. Not only made to turn heads with style, but to maximise comfort, warmth and performance.
The brand blends the fluidity of graffiti culture with visuals of futuristic micrographics. This contrasted fusion is riven by individuality, movement, and rebellion, we challenge conventional outdoor aesthetics through progressive apparel that blurs the boundaries between technical performance and street culture.
Typography
The visual illustration process for the dog character was inspired by the playful charm of retro rubber hose style. During the rendering process, the direction shifted away from clean and polished linework towards a more fluid, sketchy style with loose forms and tough textures. This decision helped reinforce the brand’s personality by making the character feel warm and approachable, complimenting well with the exaggerated pose.
