BLAZE
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BLAZE *
Passion Project
Personal
2026
Spark your tastebuds with BLAZE, a new piping hot sauce that will take you on a journey of flickering flavours. Just a dash will turn every bite relentless, but of course there's beginner-spice friendly versions as well.
The visuals are a balanced chaos of electric colours, bold typography and expressive illustrations. Filling each crevice of blank space with silly doodles, reflecting the burst of emotions once that spice hits: painfully hot, maybe sweet or sour? Striving to stand out amongst the shelf of red, bringing drama and wilderness!
Visual Development
Bold, energetic and exhilarating, these were the key themes that the brand personality was built around. The inital colour palette aligned perfectly with a primary base of vibrant magenta, paired with a neon green accent. Upon placing this design in a mockup, the design appeared too chaotic and the logo lost it’s focal point due to a lack of contrast. As a result, I opted for a lighter base colour and removed the black stripes from the background. This improved the visual hierarchy by allowing the central illustration and logo type to be more prominent.
