“We…love to create a feeling of individuality and warmth in a home.” Riley Renovators is a trusted building company located in the Blue Mountains. The company seeks to refresh their visuals whilst maintaining their ways of standing by old-fashioned values.

The original cursive typography is shifted into more fluid and hand-written letterforms, paired with a bold soft-edged type. The subtle contrast reflects the brand vision of delivering both inviduality and sense of warmth. The increased weight of the wordmark aims to improve legibility, allowing each letter to be more prominent. Overall, the logo is modernised whilst still retaining aspects of the original logo.