Bento Bus
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Bento Bus *
University Brief
2023
Bento Bus introduces the unique lunch box tradition into the Aussie fast-food industry! While your local bus line is delayed, Bento Bus will guarantee fast and efficient service. This brand caters towards busy workers on the go, looking for something quick yet delicious. The multi-compartment design of bento boxes makes them ideal for varied balanced meals.
The brand identity is filled with playful and energetic personality, flourishing through its stylised illustrations and vibrant colour palette. The packaging design is eye catching, bringing the piping angry tako to life through it’s takeaway boxes. Sparked your interest? Then become an exclusive member with a special Bento License!
Logo Ideation
The logo design intially developed visuals inspired directly by the bus concept of the brand. The typography was boxy and contained within a rectangle shape as representation of the bus. This was further explored through the mascot draft designs, where a bus and tako (octopus) were combined. Across typography and illustration I focused on using bold lines and shapes to maintain simplicity and clarity.
